The groundbreaking interactive installation - "The Cube" - debuted in 2002 and was online for an undetermined time at Lisbon's Vodafone headquarters. Visitors would use their mobile phones to access, interact and play with on-screen content that ranged from a car-racing game "Fórmula Cubo" to movie listings and weather info. The Cube installation was also distinguished with a Gold Award at the 2004 edition of IDEA (Industrial Design Excellence Awards), an Industrial Designers Society of America initiative supported by Business Week.